Thursday, December 27, 2012

Huawei's "Ascend To New Heights" Event

Remember I've blogged on Ascend to New Heights by Huawei last week? Here you go on what's happening during the 3 days event at Tasik Titiwangsa!

Entrance to the 3 days on-ground event by Huawei
Media Registration
The on-ground event by Huawei is culminating its 'Ascend To New Heights' consumer activation campaign which took place at Tasik Titiwangsa from 21-23 December 2012. Huawei also launching 3 new smartphones and announced Midland Network Sdn Bhd as its latest partner to expand the distribution of Huawei smart devices in Malaysia at the official opening event last Friday.

Tang Siew Wai, Regional Marketing Director for Huawei Device Southern Pacific Region said, "The 'Ascend to New Heights' consumer campaign is an aggressive push towards extending awareness of the Huawei brand in Malaysia. We have organized many exciting activities from today and over the next two days."

He also added that, activities ranged from hot air balloon rides and jumpshot photography to interactive challenges like the Trampoline Jump and Racing Challenge. Consumer also can check out Huawei's latest portfolio of smartphones and devices at the Experience Zone.

Besides all the mentioned activities, the most interesting part was the prizes as Huawei offered over 2,000 prizes which inclusive of a Grand Prize -- an all-expense-paid trip for two to Dubai (comprising a 4D3N stay at a super 5-star luxury hotel with a helicopter tour of the city, exclusive tour of the tallest building in the world - the Burj Khalifa, Dubai Historical Tour and Desert Experience). The campaign is a significant milestone in the company's increasing push into the direct-to-consumer space.

If you've missed out the 3 days on-ground event, fret not! Consumers can take part in the 'Ascend To New Heights' hot air balloon contest online at for a chance to win attractive prizes including Huawei smartphones, devices, t-shirts, USB drives and movie tickets! *Contest valid till 31st December 2012.

By the way, Huawei also launched its latest smartphones to the Malaysian market during the event.
Key person from Huawei with the latest smartphones. (*Photo credit: Huawei Device MY)
The 3 days on-ground event was indeed an awesome ones as everyone had fun with games & activities!

For more updates on Huawei Device:

Till then,

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